Maison Kitsune opens boutique store in Chengdu

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The multifaceted Paris-meets-Tokyo brand Maison Kitsune's first boutique store in Southwest China opened on Oct 21 in Chengdu city, Sichuan province, bringing a new experience for the fashion senses.

The store is located in Chengdu IFS International Financial Center, a prime location in the city's central business district. The interior of the boutique has been carefully designed to lead consumers through an exploration of Maison Kitsune's aesthetic connection with Chengdu.

Located on the second floor of the IFS Mall, the 102-square-meter store features a futuristic sculpture of a fox at the entrance and a vibrant orange tone that highlights the brand's passion and desire for an artistic life.

With geometric lines and soft light, the bright and eye-catching shop windows create an elegant atmosphere of French minimalism. Besides, the overall space is designed to interpret the aesthetics of Paris-Tokyo with modern concepts.

Maison Kitsune is looking for different approaches to communicate with the local culture and continue dialogue with the public. It has launched a Chengdu City Exclusive Collection to celebrate the first store opening in the southwest region.

The design combines Chengdu's signature panda head with the brand's iconic fox head to create a versatile unisex collection, including T-shirts, sweatshirts, caps and canvas bags, meeting the needs of daily wear in multiple scenarios and bring out the relaxed and joyful Chengdu culture vividly.

"There is no doubt that China is a very important market," says Hua Zhener, the chief operation officer of the brand. "When entering each market, Maison Kitsune will make adjustments according to some characteristics of this market. No matter from the design elements and details of stores, each store presents its own characteristics and differences from other cities".

In addition, a wide range of products from Maison Kitsune's new co-branded collection and Fall/Winter 2022 collection are also available in the store, waiting for consumers to embark on a casual, relaxed and modern journey in Chengdu.

Alexandre Dam, the brand's CEO in China, claims: "In the coming months, Kitsune will also develop activities, with an exciting upgrade of our food offers in Cafe Kitsune Xintiandi, as well as music activities, with events that are planned throughout the year (Kitsune Superseries, Kitsune Club Nights). Indeed, while our fashion activity is starting to be recognized, we still have so much to say as a true lifestyle brand and share the brand's Art de Vivre with our beloved community".

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