52TOYS launched "Collectible Toy Day" on Friday, as the leading Chinese creative toymaker celebrated its seventh anniversary.
The company organized a lucky draw on China's social media platform Sina Weibo to attract more attention to collectible toys.
Chen Wei, CEO of 52TOYS, said collectible toys featuring great diversity have become a significant trend in China after the "blind box" concept transformed the domestic market.
China's collectible toy market is expected to take in as much as 150 billion yuan by 2025, according to a report released by market research company Yiguan.
As its brand matures, 52TOYS has adopted a new slogan, "52TOYS, BEYOND JOYS," this year, reflecting its commitment to making people's lives more colorful and meaningful with its products.
With more than 80 in-house designers, 52TOYS has established six major product lines, including statues, action figures, and transformer toys, to meet consumers' diverse requirements.
Intellectual property is essential to a collectible toy company. According to a recent press release, 52TOYS has developed multiple original series, including Beastbox, Kimmy & Miki, and Panda Roll.
Meanwhile, the company has been engaged in long-term cooperation with "I am not fat tiger," Disney Princess, Tom & Jerry, and many other well-known brands at home and abroad.
Domestically, 52TOYS products are now available in more than 15,000 cooperative businesses, including boutiques, cinemas, bookstores, convenience stores, and dozens of direct-sale stores based in Beijing, Shanghai, Shenzhen, and other cities.
The brand also eyes the overseas markets and is present in America, Canada, Australia, Japan, Singapore, and Thailand, among other countries.