U.S. San Francisco Mayor London Breed on Monday announced a 2.5 million U.S. dollars investment to promote and support the live music and entertainment sector in San Francisco.
The funding will support the SF Live Initiative, which will produce a new series of live performances presented by local entertainment venues at outdoor parks and plazas in 2022, the announcement said.
The goals of the initiative are to showcase and support the San Francisco music and entertainment sector, boost neighborhood vitality and enhance the City's economic recovery through arts and culture.
The pandemic forced live entertainment venues to temporarily stop hosting in-person performances. The shutdown had a significant financial impact on performing artists and the venues that host them.
"Our local venues are an indispensable part of San Francisco's culture and economy … Our local venues were the first to shut down and the last to reopen due to COVID-19. We want to ensure that we're doing everything we can to not only recover from the pandemic but help lead our economic and nightlife recovery," said Breed.
To complement the outdoor performance series, SF Live will also fund the development of coordinated marketing and branding for San Francisco's music and entertainment industry as well as a promotional campaign to encourage residents and visitors to attend local live entertainment venues. The initiative aims to launch in 2022.